April 6, 2016 | Posted by Rich Garling
The idea behind mass-customization is to create specific products based on the customer’s needs and to deliver that product quickly. Personalization is where the customer’s preferences are aligned with the products being advertised. Personalization is quite common on Social Media like Facebook or Google. If you mention on FaceBook that you’re thinking about buying a […]
Categories: Internet Marketing, Project Management | 
Tags: cultural, influencing, integrated marketing strategies, Internet, Internet Marketing, marketing strategy, optimization, PMI PMBOK Processes, Project Management, SEO, small business, social media, Trust, web, web development | 
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February 24, 2013 | Posted by Rich Garling
I think these pretty much speak for themselves… 6 essentials for your landing page: Provide interesting content Have a compelling name for your page Be clear about who you are and what you can offer Make sure there’s a clear call to action: what do you want the customer to do? Make sure that the […]
Categories: Internet Marketing | Tags: integrated marketing strategies, Internet, marketing strategy, SEO, small business, social media, web | Comments Off on 6 Essentials for Landing Pages
September 12, 2011 | Posted by Rich Garling
Many people can create a long list of the top keywords manually But the question is: are these the right keywords for your business? You have to choose carefully the terms you are going to use to attract customers and to describe your business to them so they buy. Remember, you only have one shot […]
Categories: Internet Marketing | Tags: integrated marketing strategies, Internet, marketing strategy, optimization, SEO, small business, social media, web | Comments Off on Things to Keep in Mind When Doing Keyword Research to Attract Customers
May 26, 2011 | Posted by Rich Garling
A recent study by eMarketer shows that 53.5% of Internet users read blogs. That translates into 122 million plus people. Need I say more. Try Rebit 5 Backup Software – Free For 30 Days!
Categories: Internet Marketing | Tags: Internet, marketing strategy, optimization, SEO, small business, social media | Comments Off on Reasons to Blog
May 17, 2011 | Posted by Rich Garling
Advertiser are shifting funding from standard banners and rich media to online video because it’s bringing major benefits to their companies. But they’re still advertising on television making online video a compliment to TV rather than an alternative to it. A study by Brightroll is showing that at least 85% of the ad agencies said […]
Categories: Internet Marketing | Tags: integrated marketing strategies, Internet, marketing strategy, optimization, SEO, small business, social media, web | Comments Off on On-Line Video
April 29, 2011 | Posted by Rich Garling
Have we changed all that much? Some are claiming a transformation has, or is, taking place in the way that we relate to one another. Perhaps they’re right. The way we create relationships sure seems different. The way we create dialogue with potential clients is changing. The way we deliver messages has most certainly changed. […]
Categories: Internet Marketing | Tags: integrated marketing strategies, Internet, marketing strategy, optimization, SEO, small business, web | Comments Off on Change
April 25, 2011 | Posted by Rich Garling
Ok, the big question I get from my customers is how can I get more of the right kind of traffic to my website. A very good question. I certainly don’t get someone asking me to lessen the amount of traffic to their website. Here’s what I do to attract more customers: I consistently try to put […]
Categories: Internet Marketing | Tags: integrated marketing strategies, Internet, marketing strategy, optimization, SEO, small business, social media, web | Comments Off on It’s about traffic
April 21, 2011 | Posted by Rich Garling
As many years as I’ve been developing and programming websites I always realize that what I really love about what I do is…I’m always learning something new and challenging. I’ve been reading Evan Bailyn’s new book “Outsmarting Google” and it’s fantastic. And it validates much of what I tell our customers everyday…to rank high on Google […]
Categories: Internet Marketing | Tags: integrated marketing strategies, Internet, marketing strategy, SEO, web | Comments Off on What I’ve Learned About What Google Loves
February 14, 2011 | Posted by Rich Garling
In other words, one moment Penney was the most visible online destination for living room furniture in the country. The next it was essentially buried.
Categories: Internet Marketing | Tags: integrated marketing strategies, marketing strategy, SEO | Comments Off on How important is the page one ranking position
February 12, 2011 | Posted by Rich Garling
How’s that keyword list working for you?
Categories: Internet Marketing | Tags: integrated marketing strategies, marketing strategy, optimization, SEO | Comments Off on How’s that keyword list working for you?
