It’s about traffic

Ok, the big question I get from my customers is how can I get more of the right kind of traffic to my website. A very good question. I certainly don’t get someone asking me to lessen the amount of traffic to their website.

Here’s what I do to attract more customers: I consistently try to put engaging content on my blogs, on my website and on my Social media sites that relates to what I do and to who I am as a person. I figure that I love what I do and so I know I’m going to be very passionate when writing about it. I also enjoy a number of others things in my life and I like to write about those subjects, too.

I have a great girlfriend whom I live with. We love taking care of each other.

I enjoy hiking in the local county forest preserves in the area. I love to take long bicycle rides. I like reading, watching a good movie on the TV. We’ll go out to the movies only to watch a flick where it has to be viewed on the big screen…like Avatar for instance. I enjoy BBQ on warm summer days sipping on a long tall cool imported or micro brewed beer with friends and neighbors.

I am very passionate about politics. You will likely see a few posts here where I wax poetically about the issues of the day. I think it’s important that we all are involved. After all, you may have the answer to solving this mess we’re in.

I love to garden. You can see how my garden progresses each year by viewing my Facebook page. I’ll talk more about this subject in the very near future.

Anyway, to get more traffic I know I need to add other things to the mix along with the good content. You see, everyone is saying you have to have good engaging content.

Really? Hmmm, imagine that.

But good and engaging content to one person falls flat to another. For example, my girlfriend hates computers. She uses them, but when I try to explain something technical to her she gets all glassy eyed and tries to change the subject to something else. I do the same to her when she tries to talk about a subject I have no real interest in.

So my subject matter has to be pointed at the right kind of traffic. Someone who is interested in what it is I do.

Getting attention can be easy. Charlie Sheen has been getting tons of attention. But as you can see from his traveling show, some audiences love him and some just think he’s stupid.

In my case, or at least I hope so, I want to attract attention that builds my business. I have to address those interested in what I do by showing them I know what I’m talking about. I have show why I’m the subject matter expert in my chosen field. And do this in a way that provides value and is entertaining. If my writing is boring then people will not read it.

All this means that I have to know who my “A” customer is. My “A” customer is the one I really enjoy doing business with. And it’s not the guy from across town who just wants to pick my brain all the time. Him I need to drop him like a hot rock.

Your “A” customer is the person/company that can afford your product, who will benefit from it, that is eager to buy from you. Those customers make being in business a pleasure.

So, write to your “A” customer.

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Author: Rich Garling

Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses and IT workstreams to define detailed business process requirements into workable enterprise software solutions for retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project managers while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions. Rich holds a Bachelor of Science in Political Science from Northern Illinois University and a Master of Science in Information Technology/Project Management from American Military University. He is currently a Project Manager III for Bradford Hammacher Group in Niles, IL/