How’s that keyword list working for you?

How’s that keyword list working for you?

When I sit down with a potential customer to discuss market strategies we get to the topic of keyword research.

And I run into a number who think that because they’re in a particular business, they know all of the keywords someone would use to find them on the web.

And, of course, they use these words in describing their business.

Some of these words may actually be good words. But they don’t know because they used the SWAG method to determine their list.

question mark

SWAG, for those not in the know…Scientific Wild Ass Guess…

…Because these websites still get little to no traffic.

When it comes to keywords, there are plenty of keywords that have
tons of traffic…


…But having traffic isn’t enough if you want to run a PROFITABLE web-site….

…or are they tire-kickers who will ask a lot of questions, expect a lot of free stuff, and then leave not      spending a dime with you?

Your marketing strategy needs to target the buying customers ready to spend and make you money – not the tire-kickers who cost you money.

Unless you’re targeting buyers instead of “tire-kickers”, all of your SEO efforts and thus your market strategy, will be completely wasted on attracting worthless visitors who never buy.

Website Pin Facebook Twitter Myspace Friendfeed Technorati Digg Google StumbleUpon Premium Responsive

Author: Rich Garling

Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses and IT workstreams to define detailed business process requirements into workable enterprise software solutions for retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project managers while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions. Rich holds a Bachelor of Science in Political Science from Northern Illinois University and a Master of Science in Information Technology/Project Management from American Military University. He is currently a Project Manager III for Bradford Hammacher Group in Niles, IL/