As many years as I’ve been developing and programming websites I always realize that what I really love about what I do is…I’m always learning something new and challenging. I’ve been reading Evan Bailyn’s new book “Outsmarting Google” and it’s fantastic. And it validates much of what I tell our customers everyday…to rank high on Google you need to be the most popular guy on the block. If people think you’re important, so will Google.
And those customers ask the same question, every time. How do I do that? How do I become the most popular kid on the block, the one everyone goes to to answer the important questions when it comes to what they’re good at doing?
Well, first you have to realize that in order for people to think of you as the subject matter expert, you’re going to have to do a lot of hard work. This is not a if I build it they will come. Doesn’t happen on the Internet, hell, it doesn’t happen in life. So if you’re not willing to put in the time and effort than don’t expect anyone to do it for you.
So when you read or hear that content is king that is exactly right. And it best be original content. Copying someone else’s content is fine so long as you give proper credit. But Google doesn’t give it as high a score as original content. See, your content has to actually show your expertise. You can’t merely say it. You have to prove it. This fact is what makes the Internet the level playing field it is. Even the newest of us can become a recognized popular expert in a given field that drowns out the so-called credentialed expert who doesn’t publish on-line. It’s all about perception. So some kid could outshine a professor with a degree any day of the week and twice on Sunday if he’s been out there sharing what he knows with everyone around the world. And all those folks will be linking to the kid because he’s the only source in town who’s talking. Thus Google likes the kid because everyone else likes the kid.
Tomorrow I’ll start sharing what I’ve learned about building expertise on the Internet. I will be alternating between my personal blog and my company blog at Yellowbird Marketing Solutions.
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