QR Codes

As a marketer I’m always looking for new ways to help my customers engage their customers. QR codes is just such a way.

A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

Looks like this:

One of my customers is a local butcher shop. He could make qr codes and paste them to his front door. The code could contain in-store specials available only to those customers who can read this code.

Another idea could a local restaurant listing the soup of the day with a !0% discount coupon for those who can read the qr code.

There are innumerable ideas for using these codes. Can anyone come up with some more?

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Author: Rich Garling

Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses and IT workstreams to define detailed business process requirements into workable enterprise software solutions for retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project managers while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions. Rich holds a Bachelor of Science in Political Science from Northern Illinois University and a Master of Science in Information Technology/Project Management from American Military University. He is currently a Project Manager III for Bradford Hammacher Group in Niles, IL/

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