As a marketer I’m always looking for new ways to help my customers engage their customers. QR codes is just such a way.
A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Looks like this:
One of my customers is a local butcher shop. He could make qr codes and paste them to his front door. The code could contain in-store specials available only to those customers who can read this code.
Another idea could a local restaurant listing the soup of the day with a !0% discount coupon for those who can read the qr code.
There are innumerable ideas for using these codes. Can anyone come up with some more?