I found the new bill before Congress, “Do not track act” introduced in the House of Representatives on Friday by California Democrat Jackie Speier, to be an interesting exercise in government interference . While I firmly believe the government should be setting the rules in many areas, Wall Street comes to mind, I think it is unnecessary on the Internet (except to keep it free and open from the big wigs).
The intent of the bill is to create a system similar to the do not call lists. The do-not-call lists for telephones were needed due to the abuse generated by the telesales companies calling people at all hours, especially during dinner. Products were being developed, like caller ID, to deal with these unwanted calls. But these products had limited success.
But I think the difference when it comes to the Internet is pretty obvious.
I don’t have to look at the ads in the right hand column when I Google for information.
I can ignore the ads that appear in Facebook. I can tell Facebook not to share personal information such as name, numbers, address, etc.
Or better yet, just simply leave them out all together.
As a business I run PPC ads in Google and Facebook upon occasion. I pay for “Keywords” used by those doing the searching or who are using Facebook. My goal is to have my ad appear when someone uses the keywords I bid on. The user, by using the keywords of choice, is expressing an interest in the subject. And since there is no cost to the user to use Google or Facebook, ads is what you get in order to support this free service. Very much like TV used to be…Yes Virginia, TV used to be free.
I don’t get to, nor do I want to, know who you are. Nothing personal, I just want my ad to appear on the right side column when you express an interest in the subject. I just want my services to appear before those interested. Nothing more, nothing less.
Have there been violations of the privacy trust as stated by Facebook. Yep, most likely. While I don’t like it, it’s better I’m aware of the possibility. So, as in many cases, it’s buyer beware. If you don’t want others to know than use these tools wisely. Think before you click.