Confusing Internet

Many small to medium size companies find the Internet to be a very confusing place.

My friend Tom was recently lamenting:

  • How come I’m not getting traffic to my web site?
  • What is this Social Media thing all about?
  • Will it last? I’m told I should have a website.
  • I’m told I should be on Facebook, Twitter, YouTube…aahhh.
  • Too much to decide on, too much time involved figuring it all out.
  • How is it that some people seem to be all over the Internet and I can’t even get off square one?

Like anything out there worth doing, the Internet takes a lot of hard work, which means a lot of time. And time is something many of us have very little of to start with. So to put more time into something that has a really steep learning curve and doesn’t seem to produce results makes absolutely no sense whatsoever, right?

Tom continued to think out loud:

But gee whiz, look at Charlie, the Butcher across the street. I’ve never seen him so filled up with customers. The wife said she saw a coupon he had put onto this thing called Facebook. All of her girlfriends are raving about it. She used that new smart phone I got her last Christmas to scan something called a QR code, whatever that is.

But I just had the website redone last year and it cost me a bundle. I’m still not getting any leads from it.

Come to think about it, that damn phone book ad isn’t producing butkus. And it costs hundreds per quarter for it, tried to cancel it months ago but I couldn’t figure out how to do it.

Sure wish there was someone out there who understood business and could help me develop a marketing strategy that would make sense, remove the confusion and make it productive.

Well there is, Tom. Call me at Yellowbird Marketing Solutions and I’ll help you figure it all. We can help you develop a package that will fit your budget and produce results. I’ll even show you how to cancel that phone book ad that does nothing but frustrate you.

You can find me at:

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Author: Rich Garling

Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses and IT workstreams to define detailed business process requirements into workable enterprise software solutions for retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project managers while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions. Rich holds a Bachelor of Science in Political Science from Northern Illinois University and a Master of Science in Information Technology/Project Management from American Military University. He is currently a Project Manager III for Bradford Hammacher Group in Niles, IL/

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