QR Codes

As a marketer I’m always looking for new ways to help my customers engage their customers. QR codes is just such a way.

A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

Looks like this:

One of my customers is a local butcher shop. He could make qr codes and paste them to his front door. The code could contain in-store specials available only to those customers who can read this code.

Another idea could a local restaurant listing the soup of the day with a !0% discount coupon for those who can read the qr code.

There are innumerable ideas for using these codes. Can anyone come up with some more?

Author: Rich Garling

A dedicated public servant, having served in elected office twice and as a lifelong Democratic Party Precinct Committee Person with a business background, all concentrated on organizing resources to work together towards a common goal. Served as an elected official, first on the Dekalb County Board (80-82) and later as a Trustee on the Village of Island Lake Board of Trustees (07-09). I have managed numerous election campaigns for local and State offices. Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses work streams defining business process requirements into workable enterprise solutions. View all posts by Rich Garling