Using the Internet to Grow Your Business – #2

Search Advertising – Search advertising is a way to place online advertising near search engine listings. With Google Adwords you can deliver your message at the moment someone is searching for the type of product or service you offer. By choosing keywords that relate as closely as possible to your offerings you receive the most likely prospects interested in your offering. With PPC ads, you only pay when someone clicks on your ad. The neat thing is that your organic listing doesn’t have to appear on page one, but your ad can.

Yellowbird Marketing Solutions

Author: Rich Garling

A dedicated public servant, having served in elected office twice and as a lifelong Democratic Party Precinct Committee Person with a business background, all concentrated on organizing resources to work together towards a common goal. Served as an elected official, first on the Dekalb County Board (80-82) and later as a Trustee on the Village of Island Lake Board of Trustees (07-09). I have managed numerous election campaigns for local and State offices. Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses work streams defining business process requirements into workable enterprise solutions. View all posts by Rich Garling

About

Rich Garling is a results driven experienced Senior Project manager who has focused on collaborating with multiple businesses and IT work streams to define detailed business process requirements into workable enterprise software solutions for eCommerce, retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project resources while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions.

Rich has worked for numerous Corporations including Abbott, AbbVie, Walgreens, Uline, AllState, and Anixter. He currently works for Bradford Exchange as a Project Manager III.

Rich is also very active in the local community having run and served in local government offices, a long time member in CERT and his church, Rich is dedicated to improving the community for all its members.