Search Advertising – Search advertising is a way to place online advertising near search engine listings. With Google Adwords you can deliver your message at the moment someone is searching for the type of product or service you offer. By choosing keywords that relate as closely as possible to your offerings you receive the most likely prospects interested in your offering. With PPC ads, you only pay when someone clicks on your ad. The neat thing is that your organic listing doesn’t have to appear on page one, but your ad can.