Using the Internet to Grow Your Business – #2

Search Advertising – Search advertising is a way to place online advertising near search engine listings. With Google Adwords you can deliver your message at the moment someone is searching for the type of product or service you offer. By choosing keywords that relate as closely as possible to your offerings you receive the most likely prospects interested in your offering. With PPC ads, you only pay when someone clicks on your ad. The neat thing is that your organic listing doesn’t have to appear on page one, but your ad can.

Yellowbird Marketing Solutions

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Author: Rich Garling

Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses and IT workstreams to define detailed business process requirements into workable enterprise software solutions for retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project managers while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions. Rich holds a Bachelor of Science in Political Science from Northern Illinois University and a Master of Science in Information Technology/Project Management from American Military University. He is currently a Project Manager III for Bradford Hammacher Group in Niles, IL/