Data from the Interactive Advertising Bureau and PWC show retail, telecom and financial services industry leading the pack with on-line advertising dollars spent in 2009-10.
Retail leads them all with spending of $4.53 billion in 2009 and $5.16 billion in 2010. It’s estimated that spending will increase to $9+ billion by 2015. Retail accounts for 20% of the overall on-line ad $ being spent.
Following behind retail and estimated to lag further behind by 2015 is the telecom industry with $3 billion spent in both 2009 and 2010. Telecom is estimated to spend a meager $5 billion in on-line ad $ by 2015.
Financial services follows with $2 billion in 2009 and $3 billion in 2010 with an expected jump to $4 billion by 2015.
Holding up the bottom is Healthcare/Pharma, Media, and Entertainment with < $1 billion each and are not expected to go very much higher by 2015.
Other industry groups will increase their on-line ad $ spending by significant percentages: automotive by 14%, CPG by 29%, and healthcare by 13%. But none will be able to match retails spending levels.
What this means to the my industry is that marketers should concentrate their efforts on the top markets for drawing in customers. The action is going to be with retail, and telecom and financial services are following close behind. But keep an eye on automotive as they’re expected to leap into second place by 2015.
For affiliate marketers it means you should be adding more retailers to your list of advertisers. They’re going to be spending the big bucks and it will pay to tag along.
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