On-line Marketing Plan as Part of Marketing Strategy

Opportunities are lost due to limiting on-line marketing strategy plans to simply one-way communication vehicles.

Marketing plans are most effective when you’ve fully integrated traditional marketing such as phone, direct-mail or face-to-face selling with online channels and are used to support the whole buying process from pre-sale to sale to post-sale. Add to the mix the continued development of customer relationships and you create a symbiotic process that increases leads and revenue.

And while the on-line marketing part of the plan can span right across an organization’s many functions such as customer feedback, customer service, product development, sales, finance/payment, delivery and administration, on-line marketing plans tend to be looked at strongly as mainly marketing communications plans, to the detriment of what more it can offer the company. Opportunities are lost due to limiting on-line marketing plans to simply one-way communication vehicles.

The reality is that any on-line marketing plan needs to be a part of a broader marketing plan. And it should also fit in with the overall business plan. It should be an integral part of the company’s overall strategy to bring in leads as well as information.

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Author: Rich Garling

Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses and IT workstreams to define detailed business process requirements into workable enterprise software solutions for retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project managers while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions. Rich holds a Bachelor of Science in Political Science from Northern Illinois University and a Master of Science in Information Technology/Project Management from American Military University. He is currently a Project Manager III for Bradford Hammacher Group in Niles, IL/