Category: Internet Marketing

How’s that keyword list working for you?

How’s that keyword list working for you?

When I sit down with a potential customer to discuss market strategies we get to the topic of keyword research.

And I run into a number who think that because they’re in a particular business, they know all of the keywords someone would use to find them on the web.

And, of course, they use these words in describing their business.

Some of these words may actually be good words. But they don’t know because they used the SWAG method to determine their list.

question mark

SWAG, for those not in the know…Scientific Wild Ass Guess…

…Because these websites still get little to no traffic.

When it comes to keywords, there are plenty of keywords that have
tons of traffic…

Money

…But having traffic isn’t enough if you want to run a PROFITABLE web-site….

…or are they tire-kickers who will ask a lot of questions, expect a lot of free stuff, and then leave not      spending a dime with you?

Your marketing strategy needs to target the buying customers ready to spend and make you money – not the tire-kickers who cost you money.

Unless you’re targeting buyers instead of “tire-kickers”, all of your SEO efforts and thus your market strategy, will be completely wasted on attracting worthless visitors who never buy.

Hello world!

Making the Internet work for you.

Rich Garling
Rich Garling

Just a short piece on me…after all it is my blog. I own a small marketing firm, Yellowbird Marketing Solutions , located in the Chicagoland area. With Mike, my business partner, we specialize in integrated marketing strategies concentrating in Internet marketing for small to medium size businesses. Our goal is to ensure that small businesses get off on the right foot when first entering the Internet marketplace.

We have seen many examples out there of companies that have a really pretty web site, but because they didn’t pay attention to their message, didn’t use SEO, have no other presence on the web to speak of, they get no traffic. They’re frustrated because there is soooo much to know. All these small business owners want to do is to run their businesses.

The aim of this blog is to offer advice, ideas and solutions on how to make the Internet work better for all of us. I invite folks to join the discussion, respond and engage in the conversation so we can learn together and make the Internet work for all of us.