Passing by a big billboard along the roadside I noticed how simple it was…It simply said that the company name and that it’s burger was number 1 on the market. It made me instantly aware that billboards exist only to reinforce brand recognition and is mostly for well known brands. If your product/company is new the last place you should be spending your marketing dollars is on a billboard. Billboards use the scatter gun approach in which they hope to hit something, in this case drivers going by, that would be interested in what they’re selling. Reinforcing brand is perfect for larger well known products such as Coca Cola, but not so for the newest widget on the market.

Yellowbird Marketing Solutions

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Author: Rich Garling

Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses and IT workstreams to define detailed business process requirements into workable enterprise software solutions for retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project managers while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions. Rich holds a Bachelor of Science in Political Science from Northern Illinois University and a Master of Science in Information Technology/Project Management from American Military University. He is currently a Project Manager III for Bradford Hammacher Group in Niles, IL/