Posts belonging to Category 'Internet Marketing'

Does Big Data Bring Big Rewards

By Rich Garling January 2018 Abstract There are huge mounds of data being gathered today by a multitude of organizations around the world. Governments, private and public companies, not-for-profit organizations are all gathering data. Over 2.5 quintillion bytes of data are generated and stored per day. The question does arise as to what to do […]

Differences Between Business Oriented and Social Oriented Networks

Introduction This paper will discuss the difference between business-oriented networks and enterprise social networks. What makes up a social-networking site and what makes up a business-oriented social networking site and why are they different? Another topic concerns why do organizations need a business continuity plan? Why is it important to determine what business will do […]

eCommerce Security & Payments Systems

It’s funny how the supposed secure RFID chips on credit cards are less secure than the magnetic stripe cards are. According to Chase Bank and American Express, the chips are built with 128-bit encryption and Triple-DES (Data Encryption Standard) protecting the data on the chip. Furthermore, the chips, theoretically, send a unique, single-use code with […]

Starbucks. Netflix and Social Media Marketing

Introduction Today’s post will explore the success of Starbucks and Netflix on the Internet, particularly with Social Media. It will explore why Starbucks puts so much emphasis on social media like Facebook and Twitter and how these sites compare to their homegrown site. The question for Netflix is whether or not the Cinematch search tool […]

Social Commerce & Marketing

Introduction Amazon.com has numerous elements that allow customers to personalize and customize features and products. The question to ask is how effective are the various elements? Do they cause a customer to buy more products? Wal-Mart, too, has similar elements built into the eCommerce (EC) site. Is it effective and will it be a cause […]

eGovernment

eGovernment use of technology has grown over the years from using totally internal systems to internet based systems that allow citizens to interact with their government. Online services offered by local governments range from paying water/trash bills to paying taxes to read the minutes from the last board meeting. The government can run survey’s to […]

Mass Customization in eCommerce

The idea behind mass-customization is to create specific products based on the customer’s needs and to deliver that product quickly. Personalization is where the customer’s preferences are aligned with the products being advertised. Personalization is quite common on Social Media like Facebook or Google. If you mention on FaceBook that you’re thinking about buying a […]

How can Electronic Commerce be a business pressure and an organizational response?

Introduction How can eCommerce (EC) be a business pressure and an organizational response? Has EC somehow lost the human interaction or touch? Why do businesses change their business models in the digital age? How has EC affected dynamic and fixed pricing of products or services? What are the risks of using Web 2.0 tools? These […]

Cross Functional Integration in Project Management

Introduction: Bill Swanston and Gary Biggar work, respectively, as an Operations Manager and Senior Business Analyst for Robbins-Gioia, Inc. delivered a presentation to the Project Management Institutes (PMI) annual Seminars & Symposium on September 7–16, 2000 in Houston, TX. I will be summarizing their article “Developing a framework for establishing cross-functional integration within a product […]

Building Project Team

Introduction Starting a new project can be a very interesting experience, and yet it can also be a terrifying experience. Interesting or horrifying depends greatly on your level of experience. The most interesting and challenging part is actually putting the team together. There are many aspects to consider such as: What tasks need to be […]