4 Steps to building a Web Presence

Notes from a presentation we gave on why a web presence is so important to small businesses. Pretty basic, but very important information on the basics for setting up your web properties

1. Goals of a web presence

  • To create an on-line presence
  • To differentiate your business
  • To capture leads
  • To grow your business

2. Basic Website Elements

  • The homepage will generally be the initial point of contact with your consumers. Make it interesting and engaging as you have about 5-10 seconds to grab a visitors attention.
  • An “About” page can further reinforce why the visitor should do business with you.
  • Finally, create a “Contact” page that includes address, phone number and e-mail address. Make it easy for the visitor to contact you

3. The Blog

  • So why is a blog important?
  1. A blog is an on-line journal about your company.
  2. It shows that you know what you’re talking about.
  3. A blog can be easily updated.
  4. A blog can be a part of your website or is commercially available from sites like Blogger, and WordPress

4. The Newsletter

  • A newsletter provides interesting information to your customers about your company.
  • Getting consumers to sign up for your email list means you no longer have to wait for them to come to you, you can go to them.
  • It’s a low-cost method to advertise specials and/or sales to an already interested group.
  • Email marketing is one of the most effective ways to generate sales ($43.52 ROI for $1.00 spent (DMA 2009)).

5. Social Media Accounts

  • Great for capturing leads.
  • Facebook and Twitter help you connect with and contact your core community.
  • Facebook is more Business to Consumer.
  • Twitter is more Business to Business and more group oriented.
  • LinkedIn connects you with business clients.
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Author: Rich Garling

Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses and IT workstreams to define detailed business process requirements into workable enterprise software solutions for retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project managers while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions. Rich holds a Bachelor of Science in Political Science from Northern Illinois University and a Master of Science in Information Technology/Project Management from American Military University. He is currently a Project Manager III for Bradford Hammacher Group in Niles, IL/