Using the Internet to Grow Your Business – #5

Geotargeting – Geotargeting simply means advertising to prospects in specific locations – which could be very useful, for example, if you sell dresses only in Dallas. One way to get started is to create a listing on Google Places. Geo targeting in internet marketing is the method of determining the geographic physical location of a website visitor and delivering different content to that visitor based on their location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. The example of the dress shop in Dallas can be extended further to other retailers such as car dealers who only want shoppers from their area to see their web pages.

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Author: Rich Garling

Successful results-driven experience in IT program/project management, focusing on collaborating with multiple businesses and IT workstreams to define detailed business process requirements into workable enterprise software solutions for retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project managers while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions. Rich holds a Bachelor of Science in Political Science from Northern Illinois University and a Master of Science in Information Technology/Project Management from American Military University. He is currently a Project Manager III for Bradford Hammacher Group in Niles, IL/ View all posts by Rich Garling

About

Rich Garling is a results driven experienced Senior Project manager who has focused on collaborating with multiple businesses and IT work streams to define detailed business process requirements into workable enterprise software solutions for eCommerce, retail, finance, pharmaceutical, and inventory processes. A successful proven track record in leading cross-functional international teams of project resources while managing expectations and delivering projects of greater than $10M within stakeholder expectations. Provided an in-depth knowledge of SDLC using Agile and Waterfall project management methodologies (Scrum Master (SMC)), MS IT Management/Project Management (AMU)), and a talent for developing business requirements delivering workable technology solutions.

Rich has worked for numerous Corporations including Abbott, AbbVie, Walgreens, Uline, AllState, and Anixter. He currently works for Bradford Exchange as a Project Manager III.

Rich is also very active in the local community having run and served in local government offices, a long time member in CERT and his church, Rich is dedicated to improving the community for all its members.