May 23, 2016 | Posted by Rich Garling
Introduction This paper will discuss the difference between business-oriented networks and enterprise social networks. What makes up a social-networking site and what makes up a business-oriented social networking site and why are they different? Another topic concerns why do organizations need a business continuity plan? Why is it important to determine what business will do […]
Categories: Internet Marketing | 
Tags: books, Business-Oriented Network, Classmates, continuity plan, disaster recovery, FaceBook, integrated marketing strategies, Internet, Internet Marketing, LinkedIn, marketing strategy, mCommerce, Micropayment systems, Mobile Commerce, music, small business, social media, Social-Oriented Network, web | 
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May 16, 2016 | Posted by Rich Garling
It’s funny how the supposed secure RFID chips on credit cards are less secure than the magnetic stripe cards are. According to Chase Bank and American Express, the chips are built with 128-bit encryption and Triple-DES (Data Encryption Standard) protecting the data on the chip. Furthermore, the chips, theoretically, send a unique, single-use code with […]
Categories: Internet Marketing | Tags: cultural, eCommerce, influencing, integrated marketing strategies, Internet, Internet Marketing, leaders, leadership, location services, marketing strategy, mCommerce, micro-finance, Project Management, Security, small business, social media, web, web development | Comments Off on eCommerce Security & Payments Systems
May 9, 2016 | Posted by Rich Garling
Introduction Today’s post will explore the success of Starbucks and Netflix on the Internet, particularly with Social Media. It will explore why Starbucks puts so much emphasis on social media like Facebook and Twitter and how these sites compare to their homegrown site. The question for Netflix is whether or not the Cinematch search tool […]
Categories: Internet Marketing, Project Management | Tags: communication, cultural, influencing, integrated marketing strategies, Internet, Internet Marketing, marketing strategy, motivation, Project Management, small business, social media, Trust, web, web development | Comments Off on Starbucks. Netflix and Social Media Marketing
May 2, 2016 | Posted by Rich Garling
Introduction Amazon.com has numerous elements that allow customers to personalize and customize features and products. The question to ask is how effective are the various elements? Do they cause a customer to buy more products? Wal-Mart, too, has similar elements built into the eCommerce (EC) site. Is it effective and will it be a cause […]
Categories: Internet Marketing, Project Management | Tags: cultural, decision making, integrated marketing strategies, Internet, Internet Marketing, leadership, marketing strategy, Project Management, social media, Trust, web, web development | Comments Off on Social Commerce & Marketing
April 18, 2016 | Posted by Rich Garling
eGovernment use of technology has grown over the years from using totally internal systems to internet based systems that allow citizens to interact with their government. Online services offered by local governments range from paying water/trash bills to paying taxes to read the minutes from the last board meeting. The government can run survey’s to […]
Categories: Internet Marketing, Project Management | Tags: integrated marketing strategies, Internet, Internet Marketing, leadership, marketing strategy, Project Management, Scope Control, social media, web, web development | Comments Off on eGovernment
April 6, 2016 | Posted by Rich Garling
The idea behind mass-customization is to create specific products based on the customer’s needs and to deliver that product quickly. Personalization is where the customer’s preferences are aligned with the products being advertised. Personalization is quite common on Social Media like Facebook or Google. If you mention on FaceBook that you’re thinking about buying a […]
Categories: Internet Marketing, Project Management | Tags: cultural, influencing, integrated marketing strategies, Internet, Internet Marketing, marketing strategy, optimization, PMI PMBOK Processes, Project Management, SEO, small business, social media, Trust, web, web development | Comments Off on Mass Customization in eCommerce
April 4, 2016 | Posted by Rich Garling
Introduction How can eCommerce (EC) be a business pressure and an organizational response? Has EC somehow lost the human interaction or touch? Why do businesses change their business models in the digital age? How has EC affected dynamic and fixed pricing of products or services? What are the risks of using Web 2.0 tools? These […]
Categories: Internet Marketing, Project Management | Tags: integrated marketing strategies, Internet, Internet Marketing, marketing strategy, motivation, Project Management, small business, social media, Team, team building, web | Comments Off on How can Electronic Commerce be a business pressure and an organizational response?
April 1, 2016 | Posted by Rich Garling
The question came up the other day on why is e-learning considered EC? How does EC facilitate customization of products and services? Electronic Commerce (EC); aka, eCommerce, is so diverse that it is more than just commerce. EC has expanded to include classroom training at Universities, in the military, elementary schools as well as online. […]
Categories: Project Management | Tags: Internet, Internet Marketing, marketing strategy, Project Management, web, web development | Comments Off on Is eLearning part of eCommerce?
April 21, 2013 | Posted by Rich Garling
Progressive elaboration can be defined as continuously improving and detailing a plan as more detail and specific information and more accurate estimates become available as the project progresses, and thereby producing more accurate and complete plans that result from successive iterations of the planning process. So, what does that really mean. In practice it basically […]
Categories: Project Management | Tags: Internet, Project Management, Project management Plan | Comments Off on Progressive Elaboration
February 24, 2013 | Posted by Rich Garling
I think these pretty much speak for themselves… 6 essentials for your landing page: Provide interesting content Have a compelling name for your page Be clear about who you are and what you can offer Make sure there’s a clear call to action: what do you want the customer to do? Make sure that the […]
Categories: Internet Marketing | Tags: integrated marketing strategies, Internet, marketing strategy, SEO, small business, social media, web | Comments Off on 6 Essentials for Landing Pages
